Are You Missing Out on the Internet Revolution?

The Internet revolution has not bypassed the auto glass industry. Gone are the days when a shop could rely on insurance referrals and yellow page ads to build their business. Customers expect the same level of convenience and control when selecting a glass shop as they get when they’re booking a flight or hotel online. Glass shops that don’t recognize this trend will be left behind.

So how can your shop tap into the Internet Revolution of online auto glass marketing? There are three steps guaranteed to boost your presence online and start generating sales from the Internet.

1. Let someone else do it for you.

Successful business owners recognize they can’t be experts at everything. Let our experts put their expertise to work for you. Glass.net invests millions of dollars into state-of-the-art technology and Internet marketing. We charge for the leads we generate for you. Glass.net focuses on the hard stuff and you get to do what you do best: sell and install auto glass.

2. Build your own website.

Every business needs it’s own website. Online auto glass customers do a lot of research. A professionally designed website adds to your credibility—something missing in the automotive service industry as far as many customers are concerned. Don’t forget that the primary purpose of a website is to generate auto glass sales for your business. What do you want customers to do once they reach your site? Call? Email? Submit a simple online inquiry? Work with a professional to design your site accordingly.

3. Sell, sell, sell!

Marketing services generate auto glass opportunities or leads. As valuable as Internet marketing is you still need to close the sale. Here are a few tips from Glass.net:

• Collect customer contact info BEFORE giving out a quote over the phone. Before you give customers the quote they want, get the contact info you need. With contact info you can follow up to close the sale.
• Follow bad news with good news. Put yourself in your customers’ shoes. Your quote is the worst news they’ve heard all day. No one is excited about paying $250 to get their windshield replaced. Be sure to follow the quote with your benefits (mobile service, warranty, certified technicians, etc).
• Follow up! Research by Glass.net, the leading online auto glass website, shows that about 40% of auto glass customers don’t plan on buying within a week of first calling a shop. Longer sales cycles require more follow up. Call frequently and assume the sale each time. Customers will see that you value them and want their business.

Getting in front of Internet shoppers is within your reach. You can take part in the Internet revolution by relying on expert services like Glass.net and building your own website. As you take these steps and focus on improving your sales process you will be making the revolution happen for you!

Get More Glass Customers

Talk to a Glass.net advisor to find out if Glass.net is right for you.
Call toll-free 866-828-1179

Your Customers Don’t Want Auto Glass

It’s very seldom that a customer looks forward to the prospect of windshield repair or auto glass replacement.

Rock chips, vandalism, and unforeseen accidents are not incidents that people often consider in their day–to–day lives, so when they happen, customers usually aren’t too happy about it. Suddenly, they have an unexpected expense, the potential nightmare of informing their insurance companies, several calls to make to find the best price, and the hassle of finding time to schedule an auto glass replacement. In today’s fast paced world, no one has time for this. Windshield replacement isn’t a recreational activity, a planned event, or even a maintenance issue that people plan for—it’s one more thing they have to deal with. Glass.net offers an easy Internet interface for you to present the information consumers need to chose your shop making a difficult choice easier for the consumers.

Answer every call you take like it’s the first of the day.

Most customers are polite and are simply trying to meet the need of scheduling their auto glass replacement as quickly and efficiently as possible. Answering a constantly ringing phone to give windshield replacement quotes can be very monotonous and even frustrating, especially in the middle of a busy auto glass shop, but it’s very important that your customer never knows it. It’s important to sound friendly, knowledgeable, and most importantly calm. If you sound hurried, frustrated, or impatient, the customer will not respond well, and you will most likely lose the sale. It’s also important to never let the customer rattle you. We’ve all dealt with a difficult customer and to many people it’s incredibly difficult to maintain a positive, polite attitude in that particular situation. However, it’s crucial to treat all customers with a polite and friendly disposition, no matter how they treat you. Keep in mind what the customer has probably gone through to get to that point.

Listen like your life depends on it.

It’s a fact of life in this industry—most phone calls are painfully the same. Everyone in the auto glass industry has experienced the quote call. Day in, day out, the same routine–it’s very easy to slide into autopilot-mode. No matter how boring a call may be, or how busy you are, if you answer the phone, make sure to listen to your customers like they are your best friend. Every customer needs to know that their business matters and actively listening is a very important and successful way to accomplish that.

Get More Glass Customers

Talk to a Glass.net advisor to find out if Glass.net is right for you.
Call toll-free 866-828-1179